What does it take for a tech company to make an entrance in the APAC region? For B2B marketer Marta Grutka, the answer lies in building trusted relationships and embracing a specialised PR agency.

Copywriting has long been an artform since the dawn of time. From cryptic markings on caves to cursive odes on parchment, writing is etched in our history. Even as humanity develops its technological edge in the digital era—particularly with the rise of AI, the art of copywriting is not lost on humanity.