SERVICECopywriting and Content Writing
Formulating 26 letters into cosmic stories is a specialist skill. We hone our copywriting craft to ignite your dream business idea into starry stories.
Can’t find the ‘write’ words to illuminate your dream brand?
Despite the name, copywriting is not a cut and paste from an AI bot; it is a craft that is unique to each brand. Your copy is the essence that gives your brand that ‘star’ quality.
Copywriting versus Content Writing What’s the difference?
Many people fall into the trap of thinking that copywriting is everything that involves the written word. Copywriting is designed to sell and content writing is constructed to educate.
Copywriting encompasses all the copy that steers your audience into the selling sphere of your business: website, product packaging, tone of voice, paid and organic social copy, email marketing and more. Content writing consists of all the long-form pieces of content that helps to educate your audience: blogs, opinion pieces, educational articles, news and press releases, downloadable guides and editorials. Both are time consuming and we know you need to focus on what you do best - run your business! So why not get your copywriting and content writing done by a cosmic professional?
serviceCopywriting
From the copy on your packaging to the taglines on your website’s home page, copywriting works its magic seamlessly across every content platform you own.
When copywriting is done well, it has the power to empower change within your business. When audiences connect to your copy, it can generate new leads, increase revenue and skyrocket your customer loyalty.
Tone of voice
You may have heard of this buzzword, but what does it actually mean? It is not how a word sounds, but how it is portrayed by your audience. Imagine your brand as a person. What kind of attributes would they possess? Are they sassy, intellectual, sophisticated, artistic or empowering? All of these elements underpin your personified brand and how it speaks with an audience. Not only does it make for interesting and engaging content, but tone of voice helps to solidify your cult following and build your customer loyalty.
At Cosmic Copy, we build all kinds of tone of voice for brands. We provide cheat sheets with resonating words and a tone strategy that you can seamlessly work into your branding copy.
Learn more about building your brand’s tone of voice from scratch.
serviceContent writing
Never has there been a better time to invest in content writing. Australians spend on average seven hours a day in front of screens, consuming content from brands they follow. Why not be part of the action?
Content writing is a powerful tool that often gets overlooked. If you are aiming to inform your audience and market yourself as a trailblazer in your field, post it on your blog and share across your socials. Blog content (using effective SEO strategies that are human-crafted) has the power to increase your Google ranking and place you as the expert in your chosen industry.
We provide all kinds of thought leadership pieces to generate leads and seamlessly promote your abilities as a brand leader. With a background in journalism, our expertise lies in providing well-constructed articles and features that resonate with your audience every single time. From SEO-considered blogs to long-form articles, we amplify your leadership voice to echo far and wide.
