servicePodcasting
Give your brand legs and make it walk. Give your brand a voice and make it talk. Podcasting is a multidimensional avenue that amplifies your ideas and opinions in the context of an industry thought leader.
Australians are the world’s biggest podcast listeners
Podcasts are experiencing astronomical growth. In 2017, only 10 percent of the Australian population listened to podcasts. When the pandemic hit, podcasts gained traction and rose to 26 percent as a result of lockdowns. Podcasts surged again in 2023 and reached 33 percent, which equates to approximately seven million people listening to podcasts on a weekly basis. Australia is continuing to trend upwards, overtaking the United States, which sits at 31 percent of the population listening to podcasts (per capita). Australians are now the world’s biggest listeners of podcasts with 43 percent tuning in on a monthly basis.
Do these stats get you fired up?
We are ready to launch your brand to the podcasting stars.
Who is listening to podcasts?
Podcasts are the biggest hit among those aged 18 to 24 with the ease of Spotify and the rise of TikTok pushing Gen Z listeners to podcast channels. The next popular age range is 25-39, which means the majority of your audience may be on the younger side. Yet, that is not to say podcasts do not target older generations as a new trend is emerging, which shows baby boomers are cottoning on to the wonder of podcasts too. The best part about it all is that the more niche your podcast, the stronger your ‘cult following’ will be. Podcasts are designed to inform, educate, humour or inspire people within a certain field or realm, so the reason for your audience tuning in to hear what you have to say will be paramount in driving your podcast strategy.
Why choose Cosmic Copy for your podcasting needs?
When Our Cosmic chief Jessica finished her journalism degree, the very next day she landed her first big job in radio as the executive producer for the second largest talkback radio show in Tasmania. Professionally delivering three hours worth of hard-hitting news agendas five days a week is no easy feat for any producer, but it was this experience that kickstarted her love for radio and podcasting.
Later, Jessica returned to Melbourne and volunteered daily as a newsreader and radio producer/presenter for her local radio station while pursuing her theatre critic blog, Dance Writer.
Our Cosmic chief was the first person to create a school podcast for a Melbourne private school on the Mornington Peninsula called ‘Toorak Chat’ (pre-pandemic, mind you). Acting as the empowerment toolkit for young people, Jessica was responsible for the strategy, sourcing, producing, editing and distribution. Listen to the full series.
Now that we have access to a full scale podcast studio, professional video recording equipment and the expertise to back us, there’s nothing stopping you from beginning your podcast journey with Cosmic Copy.
What is included when creating a professional podcast?
You absolutely can do a podcast yourself as there are many self-help guides to get you through. But, the reason for choosing a professional is for expertise, time-management and efficiency. We have done it before and we know exactly what pricks the ears of your listeners.
When you choose Cosmic for your podcasting services, you’ll receive:
- Podcasting strategy (figuring out the bones of your podcast and its ideal trajectory)
- Sourcing (interview talent, research, content gathering)
- Scripting (producing and curating the show’s arc)
- Video filming (recording expressions and interactions for a more authentic and impactful content experience)
- Recording (inviting talent to record the podcast)
- Editing (audio engineering your podcast to an authentically professional level)
- Packaging (branding your podcast, including sponsorships if necessary, publishing your podcast for public listening and marketing your podcast).
Are you ready to launch?
This is your moment to rock the universe.
We are your go-to Melbourne wordsmiths and content specialists ready to rocket launch your brand’s story.
Do the stars align?