serviceSocial Media Management
Social media is the holy grail of organic marketing. We help you build a cult following through heavenly content, delivering your audience to purchasing temptation.
Everyone with a phone is a content creator, right?
But the work that is poured into social media is a beast on a 24/7 grind. Social Media Managers provide the skills and knowledge to refine and optimise your content so that your audience soaks up all your social goodness. We free up your time so all you have to do is run your business!
Vanity metrics - is having a large following no longer important?
It seems that while Earth has been spinning around the sun in its usual stride, the social media world has spun so fast that no one really knows what’s going to be the next ‘big algorithm’.
Gone are the days of gaining thousands of followers overnight and becoming a viral sensation. Consumers have clocked onto brands and bloggers clogging feeds with sales pitches and paid partnerships. Studies suggest that mega influencers are becoming less ‘influential’ while the underdogs with a small but mighty following are considered a more reliable return of investment.
Vanity metrics such as large followings, impressions, likes and shares are shrinking in value to let quality outshine quantity. Large followings are known for being superficially-charged with bots and fake accounts, therefore, it is best to focus on growing your following organically with rich and meaningful content that resonates with your audience.
What is Social Media Management?
Social media can suck you in like a black hole. With content at the fingertips 24/7, it is not easy to cut through the noise and be heard. That is why the one super power we all have is being unique and authentic to who we are. Without knowing the fundamental essence of you and your brand, we cannot properly transcend the social media world. We echo the self-made mantra, ‘words have the power to empower great change’.
Everything we do matters. Social media is designed to be social–to spark conversation–to work together in making our world a better place. Social Media Management is about keeping your feeds en route to making your own great change happen. We strive to produce content that is authentic, raw, bold and brave, capturing your true brand’s essence to connect with your targeted audience. Social media is designed to be social–to spark conversation–knowing that the best way to do this is by making the audience feel something truly meaningful.
Social Media Management includes many facets:
- Content strategy (mapping out what content to include each month)
- Content creation (video and photoshoots)
- Content editing (crafting compelling video and photo content, and producing creative that sparks attention)
- Content scheduling (through a content management system, we refine until content is ready to be approved and scheduled)
- Community engagement (commenting on posts as your brand, following value-aligned companies and people of influence)
- Thought leadership (posting short to long form pieces of content that positions you as an expert and leader in your chosen field)
- Influencer marketing (engaging with like-minded influencers to boost brand awareness and lead generation)
Why use Cosmic Copy for your Social Media Management?
You need to focus on the bread and butter of your business, while we focus on the high quality and strategic social stuff that can cut right through the noise! We massage our content and copy until it shines as bright and unique as a diamond.
Our Cosmic chief is a social native and a copywriting unicorn with the ability to sparkle magic on every channel.
Social Media takes up 90 percent of our time. Imagine adding this onto your already jam-packed plate, too!
Living and breathing social media from the moment it was conceptualised, we know what makes the ‘Tok tick and the ‘Gram spam your notifications. We have managed all sizes of social media platforms–from scratch all the way to platforms with six-figure followers. Wherever you are in your business journey, we have the vessel and the expertise to skyrocket your brand to uncharted territory.
Are you ready for lift off?
This is your moment to rock the universe.
We are your go-to Melbourne wordsmiths and content specialists ready to rocket launch your brand’s story.
Do the stars align?